How Cricket Became a Multi-Billion Dollar Industry in India
Cricket in India is more than just a sport. It is a culture, a passion and, most importantly, a huge business. Over the past few decades, cricket has emerged as one of the most lucrative sports industries in the world. Thanks to clever management of broadcasting rights, sponsorship deals and the emergence of the Indian Premier League (IPL), cricket revenues have reached colossal proportions. Huge sums are swirled around in TV deals, player auctions and merchandise. It is no wonder that giants like Pepsi, PayTM and Vivo want to be a part of this league. Who would have thought that a sport that was once a pastime for British officers would grow into such an influence? Want to know more about the phenomenon of cricket in India? Then read the article: https://gutshotmagazine.com/fantasy-sports/business-of-cricket-in-india/ .
What struck me was comparison with the Super Bowl. I thought that American football was the most popular, but the India-Pakistan match gathered more than a billion viewers? That is impressive. And indeed, from a business point of view, India has squeezed the most out of sports: brands, broadcasts, merch, even tourism. Cricket has become not just entertainment, but lever for economic growth. It is especially cool that local players receive recognition and wealth no worse than Hollywood stars.